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Some people will tell you to avoid linking with “Click here” as anchor text. But look what you would be missing. Read More

Before the Internet, businesses celebrated the holidays by decorating their stores and playing Christmas music. Business-to-business retailers and service-based organizations celebrated with greeting cards and gifts for their clients. But with so many people getting their information from social me Read More

Paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising, is a digital marketing strategy that drives traffic from search engines to your website. How does paid search work? It typically involves text-based ads, so the basic setup is fairly straightforward. Read More

Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you're effectively flushing all those social media ma Read More

The most important aspect of building and nurturing a great team is trust. Your team has to have trust in you and trust in each other and that can only be created with patience, honesty, and transparency. Read More

Nearly half of Pinterest users are from abroad. The revelation may come as a surprise to small business owners and other marketers that have been under the impression that they were targeting a primarily domestic audience. The report comes from Marketing Land.
Pinterest recently crossed the big bo Read More

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without h Read More

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring. Read More

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketin Read More

Getting an ecommerce website ready for holiday sales take more than changing to a more festive theme and colours. It’s about making sure your website is ready to take orders and optimized for social commerce across many platforms. Read More