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When Google was preparing to launch their social media site, Google+, in 2011, many people questioned whether it would overturn Facebook as the top social site. Once it launched, it took G+ a mere 88 days to reach 50 million users, and three years later it has 540 million active users. Read More

With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more. According to research, 91 percent of consumers check their email daily (ExactTarget) and 74 percent of consumers prefer to receive commercial communications via email ( Read More

Your business can use the feedback you receive through social media to refine and perfect the message you send to your customers. Facebook and Twitter are two of the best forums for this type of communication, allowing customers to contact businesses directly and receive responses in real-time. Read More

Recent studies suggest that up to 92 percent of consumers trust word of mouth and recommendations from friends, family and, in this case, the web, over paid media advertisements. Businesses are tapping into that potential by creating user-generated content campaigns. Read More

What I’ve learned from the company’s dynamic launch and success is what a powerful target market students are. With 28% of Internet users between ages 18 and 29 using Instagram, it is expected that when students like a product they’ll use social media to talk about it. Read More

Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier. Read More

In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes. Read More

Marketing with content is always about matching great stories with the people who are interested in hearing them, and Google Analytics is helping us do that. Read More

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content. Read More

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you ca Read More