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Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections. Read More

From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More