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With Google's new features affecting the hotel search experience, hoteliers must be prepared to adapt to this evolution and re-strategize their marketing efforts to keep guests' loyalty away from OTAs and brand sites and into the independent hotel. Hoteliers will see a higher ROI from direct bookin Read More

With new trends in internet marketing and with Google’s changing algorithms, it is vital that businesses adapt and evolve with these updates by re-prioritizing your search marketing strategies. Business should utilize all areas of marketing channels including content, local, and mobile marketing t Read More

Businesses should definitely take full advantage of the features offered in the Google + Local page especially with the many SEO opportunities that can be applied to your own business listing. Read More

Incorporating Pinterest into your SEO objectives will benefit your overall marketing strategy as you attract quality backlinks to your site. Using social media to reach out to potential customers will give businesses an edge over their competitors who may not be using social media. Read More