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There are a growing number of signs pointing to a shakeup in how marketers are allocating their digital advertising budgets. Now to be sure Google and Facebook are still the top destinations for those ad dollars. But more and more you’re hearing about big brands beginning to switch as much as 50-6 Read More

Creating an Adwords campaign is easy, running an efficient and profitable campaign is much more difficult. Google will tell you that any small business can start and run their own campaigns, though most eventually abandoned the platform after wasting a lot of time and money Read More

Print advertising is dead.

At least that's why most people will tell you, especially us online marketers.

While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Read More