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Are we so caught up in social media and online marketing strategies that we've forgotten to invest in traditional marketing? Or that our time actually has a value? Traditional marketing still works, especially in conjunction with online efforts. Read More

Have you ever launched a new product or service and not known how to start driving traffic to your site? Here are two ideas to get started. Read More

Are you answering “busy’ every time someone asks “how are you?” Busy is good if it is bringing in the revenue you want and you have time for a personal life. If you aren’t then it might mean you have cluttered up the marketing of your brand. Here are some signs of marketing clutter. Read More

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness. Read More

Murray Newlands interviews Echo Co-Founder and Strategic VP Chris Saad, who has an interesting twist on the traditional view of content creation. Read More

Recent Google announcement of their algorithm change in February 2012 including 40 changes and 1 method in link evaluation was discontinued Read More

Social media should be controlled in a corporate setting, no doubt about it. It should show returns, in the form of outcomes, not silly metrics like followers. Risks should be mitigated and security should be addressed – all good. Read More

3 reasons Design Thinking has a role in strategy development – the baby & bath water, in the other corner & the clincher. Read More