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Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. Read More

Not too long ago, my daughter attended her first junior high school dance.

There was one thing I found odd about her behavior the week before. Usually, she would keep her bedroom door open—free for her mom and myself to walk in. This time, her door was closed. I naturally knocked on the door and Read More

Take a look at the top 10 franchises for 2014 according to Entrepreneur® magazine. Why are these 10 the top 10 franchises? What's different about this year's list. See for yourself. Read More

Building your own social network with WordPress. What are the options, pros and cons, is WordPress the right choice or you should look for better alternatives. Read More

The franchise manual is very important piece of the franchise package. Read this guest blog post from The Franchise King to learn about the five main sections of this essential document. Read More

The ACA is a complicated law for franchisees and would-be franchise owners to get their arms around. This infographic from Intuit may help break things down a bit. Read More

If you're considering a food franchise, stop first and read this post. Here are 5 questions to ask yourself before you buy that food franchise. Read More

There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

According to a recent study by Pew Research, only 44% of Americans self-identify as being middle class. As the study chart below shows, this is down from 53% prior to the Great Recession. Over the same time frame the percent... Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More