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Interns are important for business. Learn why your company can and should hire a social media intern, and how to use them effectively. Read More

Small business owners need not be intimidated by the idea of "big data". In fact, it can be a powerful resource that allows them to increase their sales and marketing ROI without dramatically increasing costs. Read More

The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. So where does that leave website owners who want to build links naturally to rank well? Read More

The recent announcement that LinkedIn will be opening up its doors to younger high school students has raised some questions, namely for universities. Schools that were previously only targeting older students and alumni are now given the shot to appeal to a younger crowd. This can mean taking a ma Read More

To me Facebook is a company that has learned (and is continuing to learn) how to really integrate social media and advertising in a useful way. What a lot of people may not realize is that while you can create a sponsored story around a post on your page, you can also advertise your own website Read More

Adding video to your blog, your online store, your marketing emails, your social media campaigns has just become quicker and easier than adding images. That is a watershed that will vastly change the nature of marketing over the next couple years. Read More

These three online marketing strategies may be pretty hot right now. But, they are burning many online business owners, and these people may not even know what hit them. Read More

Getting noticed online is everything but have we got to the stage where extreme measures are needed? Is the only way to get noticed to become a hate figure? Read More

Engaging employees to come up with fresh ideas is a great way to stop a business getting stuck in a rut. Here is how to setup an ideas scheme. Read More

Nobody wants to increase costs to get more customers. And if you can reduce costs and achieve your objective then your bottom line is better. In this article, I will look at one aspect where you can reduce costs by simplifying. It has to do with communication. Read More