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The more creative your QR code, the more likely you’ll create engagement between your message and consumers. The following companies successfully used QR codes in both inventive and creative ways to connect and educate their purchasing audience. How do QR codes fit into your advertising campaigns? Read More

In most industries, operational effectiveness depends on a major investment in fixed assets such as vehicles, specialty tools and machinery, custom equipment, and other mechanical devices. Shown on the balance sheets as fixed assets, these items can represent a large portion of a company’s value.
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How many barcodes to you see on a daily basis and completely tune out? Scanning my desk as I write this article I conservatively estimate that there are 50+ barcodes & a dozen or more QR codes lying around. I am not just referencing the tissues, the pack of gum, or the name badge from a conferenc Read More