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Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert. Here's a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

To limit sustained harm to your brain's executive functioning, you need to find ways to lessen daily stress that can result from multitasking. To counter this need for multitasking: Read More

"As someone who has built a business from one person to 40 (and growing fast) I think most entrepreneurs misunderstand org charts and their value even to the smallest business of just one person. Yes, I'm serious: A one person organization that aims to grow needs an org chart!" Read More

Businesses are big winners in the economic stimulus package signed into law earlier this year. They may not be getting rebate checks, but they are getting showered with $45 billion in tax breaks designed to spur them on to purchase more equipment, cars and other assets sooner rather than later. Congress boosted the limit on first-year expensin Read More

The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry. Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p Read More

How Project Better Place is using the principles of innovation to transform Israel by eliminating the need for oil by 2020. Read More

If you'd like to multiply the chances of your email pitch being opened, read and acted on—then this tip will show you how. Read More

Most corporate training methods build on outdated animal behavior research, but new studies are showing there's a better way to teach and motivate birds, chimps, and even...employees! Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More