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The percentage of visitors who visit your site and then leave after seeing just one page is what’s called the bounce rate.

In simpler terms, your visitors just bounce in and out of your site after seeing one page. The higher the bounce rate is, the more negative impact it has on your business. Read More

Understanding your target audience is the key to successful content marketing.

This week’s show is all about reaching your audience and the kind of strategies we can use to improve the way we communicate.

So many of us that work with content marketing lose sight of who our target audience is Read More

If you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold and engaging. Not sure where to start? Here are five ways to inject your boring marketing with emotion and excitement so it grabs people’s attention. Read More

Have you noticed your blog getting any less traffic in the summertime? The lazy days of summer will soon be upon us. Is your blog summer-proof? Several website owners answered the question on Quora about summertime web traffic. followMost agreed their web traffic did decline during the summer mont Read More

Here are some of the reasons why you should start following the use of email signature with all your emails, especially if you are writing a professional email. Read More

People management training is about perfecting your powers to get the best possible performance from others.

But you will not be able to get the best from others until you have first found ways to get the best performance from yourself.

There are six major skill sets associated with people m Read More

Global Talent Market, the impact it is having on your business and how to start thinking differently in order to take advantage of it. Read More

When you are looking to build your practice and get clients, there are a number of effective ways to improve your closing rate. However, one thing that can really tip the scales in your favor is to crush them with social proof! Now when I say “crush them” I mean to do this lovingly. You want prospe Read More

Did you know that you can significantly cut costs in your small business by doing simple things? Here are two things that you can do to limit your expenses. Read More

Have you ever wondered or noticed why some posts go viral on Facebook while others don’t? Well, you won’t have to guess any more.

Making your Post go Viral has nothing to do with luck, but instead it has everything to do with what you do, that is; your post, the time you’re posting, and even the Read More