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Think about the last time you picked a new restaurant. What information did you have to guide that decision before spending your $$?

Perhaps you looked at online ratings or reviews (e.g. Tripadvisor or Urbanspoon), received a recommendation from a friend or read about the great new chef.

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Should the brand name of a franchise be your primary concern when buying a franchise? Maybe. But, owning a business with brand recognition may not be all it's cracked up to be as you'll see in this article on Franchise Direct. Read More

The Franchise King® thinks your net worth calculations are probably wrong. But don't fret. I was kidding about this being bad news. It's actually good news in most cases. Read why now. And use my free calculator to get it right! Read More

You’re ready to pitch your business and secure funding, but how do you find the right investors? Here’s where to look—and how to get their attention. Read More

Getting funding for your small business is essential but not always as straightforward as you might think. Here are 7 things about funding sources you might not know about but should. Read More

But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Here's a close look at five psychological theories that can help you improve the effectiveness of the designs you use to market and grow your business.



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E-commerce is a booming, constantly-transforming industry.

Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots ar Read More

Giving yourself positive feedback is the art of recognising when you have done a good job, and remembering to praise yourself. This promotes a good self-image. A good self-image is important because it is the basis of a healthy personality. Read More

Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. Read More