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Opt-in pages are like fishing nets. The better you customize it knowing what fish you want to catch, and why the fish should come to your net, the more you make out of your effort. Read More

In Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their fitness resolutions. Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in 2016. Read More

Expert roundup posts have become more than just trendy. Let’s clear up some of the biggest myths about them. Read More

Marketers are increasingly relying on remarketing to convert what previously would have been abandon customers. Learn how you can use this new marketing channel effectively with this infographic. Read More

Remember those annoying, ugly, blinking grey boxes that popped up only after you’d already clicked the “X” to close the window?

As annoying as they are, it’s important not to be too quick to write off this theory as a whole.

Here’s why:

When you take advantage of technology’s ability to pr Read More

When it comes to being a Facebook user, you are not the customer, you are the product.
Facebook has more information about its users than most people realize. They know where you live, where you visit, what you like and not like, what websites you visit and even your purchase behaviors. How do t Read More