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If you think your assignment or project will take you a couple of days, before accepting the project make sure to set expectations. You need to inform your client that it will take you how man days to complete the assignment. Read More

Writing posts that keep people hooked on to your posts till the end is really a challenge, given the noise and distractions in the online world. But if you can do it, you’re golden! Read More

It is something which Matt Cutts had said is a fairly major update to the Panda algorithm affecting 2.4% of English queries and 0.5% of non-English queries. Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

Like any healthy coupling, the recipe to a happy, long-term relationship between a non-profit and business centers around the 3 Cs. Read More