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When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of Read More

To find out how other business owners gain leads with their content marketing and blogging programs, we asked the following question: "What are some ways to engage customers and get them actively reading my business blog?” Here’s what YEC community members had to say. Read More