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Social media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. But finding the best tool for your business need can be an overwhelming task as there are hundreds of tools and apps to choose from. Luckily, help is at hand. Take a look at t Read More

You can join the more than 10 million professionals who've added the Volunteer section to their LinkedIn profiles. Not only will it incorporate social impact into your professional identity, it will also help drive awareness for the causes you care about. Read More

Social media marketing, in sharp contrast, is an area where small businesses can compete. The barriers to entry are low, the hard costs of conducting campaigns are minimal, and small businesses have a few built-in advantages they can profitably leverage in the social media space. Let’s review these Read More

So you have a business but not sure how to get it set up on the various social media platforms?

Knowing where to share your business stories for maximum engagement is the key to making social media work for you! Here's an infographic breakdown of the 6 major social networking sites (Facebook, Tw Read More

Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results.

Sound complicated? It's actually easier than it sounds! Here is a q Read More

Social media is one of the most powerful inbound marketing tools being used today, but could cost your business customers as well as its reputation if used unprofessionally or in the wrong manner. Here are some of the most common social media mistakes being made by businesses, as well as tips on ho Read More

This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users. Read More

Your Email’s subject line is the most important factor that decides if it will be opened or not. It is the first impression you have on your recipient. You don’t get a second chance to make a first impression.

Here are 7 tips to craft killer subject lines for your emails. Read More

With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-avera Read More

Edelman Digital and the Marketing Institute of Ireland launched the results of #SocialOutlook15 a survey[1] into Irish Marketing professionals’ behaviours and attitudes towards social media marketing. Whilst the vast majority (91%) of those surveyed believed that social media was important to their Read More