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The lack of investment in branding, advertising, public relations and web technology in a strategic fashion costs more in lost opportunity. Read More

Yes, social media marketing can be great. No, it’s not for everyone. Overall, the concept is really quite simple.
1. What is Social Media good for?

Awareness and what I will call “soft call-to-actions”.

49% say it is “very effective” in increasing brand or product awareness according to Mark Read More

The overall success of your Adwords campaign depends on all the following core factors. This assumes you have a good product or service that people want and at an appropriate price. Read More

As a former college athlete, and as a parent of kids who are involved in sports year-round, I often find myself thinking about “games”. I loved playing games and doing puzzles as a kid, and I guess that’s probably why I got involved with SEO – it really is a puzzle that is never completely solved. Read More

Choosing keywords for an Adwords (Pay-Per-Click) campaign is a little different from choosing keywords for a natural search engine optimization (SEO) campaign. With Adwords, you can instantly display your ad for any keyword you choose – if you are willing to pay the right amount. You can also targe Read More

Why are you reading this post?

With our limited time and energy, we consciously and subconsciously evaluate each thing we do. We want to determine if we should be spending time on it. We want to know that there’s value in it – enough value to bother doing it. Much of the time, we start doing thi Read More

You have a limited budget to spend on web marketing. So how do you know where to spend it wisely?

Here’s a list of web marketing channels along with the type of Goal it helps accomplish, the average Time to Results, and typical Cost to help you focus in the right direction. These channels are or Read More

So, you just finished up your website finally… All the tweaks are implemented – wait there’s another one (gotta tell Web Guy about that thing hanging to the left there). Then you launch the website you’re proud of – replacing your old website. How will Google respond? Read More

Visitors to your website will use your FAQ page when deciding whether or not to make a purchase. Taking the time to develop an optimal FAQ page is important, as the points it clarifies may give a visitor enough confidence to become a customer.

The purpose of an FAQ page is to answer a potential Read More

Everywhere you go now, in almost every type of business advertising, QR codes are likely to greet you. Featured on signs of all sizes – even some billboards – and printed items like brochures and fliers, these codes function basically as links to web pages. How do they work, and how could they bene Read More