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Marketing to Gen Xer’s might require that you are someone cynical and arrogant in your marketing, promoting independence and breaking the rules. If you SPAM them or market directly to their mobile device, or call them! they will probably consider it an invasion of privacy.
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Joe Pulizzi rocking his talk at Content Marketing World 2012 There's some serious momentum growing in the digital marketing world and companies world-wide Read More

According to an article by Mark Henricks in All Business, the 2008 economic recession was responsible for a 50 percent increase in business bankruptcy Read More

What's special about Social Sunday (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles that are in line with our marketing philosophy and the interests of our readers.

So if you enjoy the article, please share it or comment below. Read More

This world is so big that there are alternatives for everything. Then why not for Google Adsense? Here we go. Read More

I recently read a question posed by Hootsuite that asked: How do you define success in social media? I had lots of thoughts on the topic but couldn’t frame up an answer concisely. So, as I worked on formulating my answer, I also asked my connections on social media for their thoughts. Read More

Are you more concerned by how your food looks than how your food tastes? If so, you may be addicted to Instagram. For those of you new to the site, there are a few rules of the trade you should follow. First, never spare on #hashtags. In fact, the more hashtags you use on Instagram, the merrier! Ne Read More

Most businesses will now be familiar with the assets a Facebook page and company Twitter account can afford. However, the ‘social’ aspect of these social networks can often restrict the promotional motivations that a business effectively wants to use these platforms for. Sectors such as finance and Read More

Face it, people are shopping online, looking for directions to places, and much more. They may even be looking for your business, even if you are not specifically an online business. You NEED to remember To create presence for your business BOTH online AND locally! (Graphic included) Read More

These days it seems like there's an app for everything, but wait until you see this. Nataly Kogan, CEO and Chief Happiness Officer (Yes, it's really a title) of Happier, says her company's app tackles a problem everyone can relate to, how to be happier. Read Nataly's story for a unique look at a co Read More