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By Joydeep Bhattacharya

Google Analytics is an awesome piece of software that lets you see what is happening on your website. We can use this data to optimize the site and make it user friendly in order to generate more profits. Read More

PLAs were the Google’s largest growth product in 2013 and are continuing to grow at a rate this year. We have already written a few pieces on PLAs and what they can do for a brand. So croud has decided to put this handy infographic together to make everything you need to know about PLAs, a little s Read More

It’s about your ability to respond in a timely fashion. If so, you can do things, but the question is how do you respond and the more data you have the more options you have for response. Read More

Does advertising on Facebook really work?
Yes and no. For most small businesses, probably more on the “no” side. That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. Read More

Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to an Read More

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More

Here are top digital marketing mistakes to strictly avoid in the highly competitive beauty industry. These will help you carve out your own space amid big players of the market. Read More