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We’re an obsessive bunch. As marketers and Web developers we dream of hoards of qualified traffic visiting our Web sites. We get hyped up over Web analytics reports and incessantly want to improve how well our site is performing. While that in itself isn’t a bad thing, it’s time to shift our energy Read More

Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

On most products there are warnings. Some are common sense, such as “Do not place the hair dryer in water". Imagine how simple it would be if you had warnings before you selected your customer retention activities and tools. As there are no warnings, here are 2 tips to help select tactics. Read More