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One of my all time favourite actors is Clint Eastwood. In his prime he was a well oiled machine. Big, strong, well respected and full of attitude. As marketers Read More

Staying focused on your content marketing activities allows you to give yourself the best possible chance of accomplishing your goals.

Here are different tips you can use to stay focused on your content marketing plan. Some will be more effective than others and some more suitable for different Read More

Social media marketing isn’t enough these days. You also need social media marketing that stands out. Here are some of the most unusual social media campaigns for businesses large and small. Read More

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed. Read More

There’s nothing worse for a business than customers experiencing bad customer service. While solid asset tracking is its own reward, it can also leave your customers with a positive impression of your business. Solid asset tracking ensures you always know where your assets are, can identify any los Read More

A few things to consider while executing an asset & inventory control system mid-year check in - set your goals for the rest of 2014. Read More

The more creative your QR code, the more likely you’ll create engagement between your message and consumers. The following companies successfully used QR codes in both inventive and creative ways to connect and educate their purchasing audience. How do QR codes fit into your advertising campaigns? Read More

In most industries, operational effectiveness depends on a major investment in fixed assets such as vehicles, specialty tools and machinery, custom equipment, and other mechanical devices. Shown on the balance sheets as fixed assets, these items can represent a large portion of a company’s value.
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How many barcodes to you see on a daily basis and completely tune out? Scanning my desk as I write this article I conservatively estimate that there are 50+ barcodes & a dozen or more QR codes lying around. I am not just referencing the tissues, the pack of gum, or the name badge from a conferenc Read More

This year’s World Cup, being held in Brazil June 12-July 13, is arguably the planet’s most popular sporting event. FIFA is expected to collect over $4 billion in revenues; however, hosting such a massive event is no easy task and presents a multitude of logistical issues. As we learned from the re Read More