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Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn't rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be Read More

I see thousands of ebook covers every week and have noticed some interesting trends. I thought I’d share this one with you because I’m not quite sure how I feel about it and wanted to see what others think. Read More