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There are many tools available to get you started and help you boost downloads for your mobile app. Here are some of the best ones. Read More

Sorry, folks, the days of "just-get-something-out-there" content marketing are over. Time to up your game and start producing value-driven, custom content that hits your audience right where they live.
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After reading the title of this post, you may be thinking: “Okay, I’ll glimpse at this article because I like and respect Carol (and am a bit curious) . . .but . . . no way – I’m not switching. I like AWeber and, if it ain’t broke, don’t fix it!”

Well, I’ve been a staunch AWeber gal since the v Read More

How Hotels Flourish with Social Media by closing the gap between Hospitality and Social Media. Discover why Hotels need to listen to customers. Read More

The key to a successful proximity marketing campaign lies in gaining deep insights into consumer behavior. Learn 4 tips to kickstart your campaign on the right note. Read More

Buyer personas define who your targeted audiences are in content marketing context and identify the reasons why they will be interested in your content. Read More

By Adam Houlahan

If you have a few social media accounts already associated with your business, then you’ll understand the importance of keeping them updated. Google ranks websites and pages that have new and fresh content on a regular basis, and the same applies to social media. If you continua Read More

With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes.

Old SEO vs. New SEO. What doesn’t work any more and what you need to be doing now. Read More

It has been an interesting year for marketing trends. Many of the predictions made at the end of 2013 have come partially true, while others have missed the mark entirely. For marketers, there are a couple of big trends that have started to stand out and will probably continue to evolve for several Read More

Although the trend in Facebook marketing is always changing, we have identified the top seven current ways to increase your Facebook audience. Read More