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Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers hav Read More

For the majority of Americans, the cellphone is now considered a replacement or even the primary means of contact, according to a recent study by Pew Research. Nearly 90 percent of Americans own a cellphone, but only 66 percent have a landline. About 43 percent of adults live in a cell phone-only h Read More

The problem is, marketing automation can be overwhelming – especially for those of us who lack technical expertise or don’t have room in our budgets for a dedicated team.

That’s why — to help you identify the most valuable elements of your marketing to automate — he has put together this simpl Read More

Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.

At first, that can sound counter-intuitive.

Why is collecting and sharing other people’s Read More

Social media is all fun and games … until a blunder, blooper, or breach cripples your company image and drops your CMO to their knees.

Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a bu Read More

There are several content curation tools on the Internet today, designed to help you find content that will resonate with your audience in no time.

But, depending on your needs, one tool may work better than another. Read More

If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic.

How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers?
There seems to be a d Read More

No one online is immune to the possibility of a hack, and this includes individuals, corporations, or even government entities.

Whether you’re a one-person business, a massive enterprise or government agency, you have assets to protect. For most of us, it’s not an issue of knowing that we need p Read More

Next to Buy Now, what is the most profitable click your business can target? Subscribe.

Once you build an audience (of email subscribers), anything is possible.

The bad news is … getting your visitors to sign up is a struggle – one that many online marketers never overcome.

In this post yo Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More