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We can’t promise you that your logo will become the next Nike swoosh. But if you pay attention and learn from famous logos, you can find a design that supports and enhances, rather than undermines, your brand. Read More

Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? If it doesn’t, consider rebranding your business. Here's a good luck at successful rebrands, with lessons for your business. Read More

Every company has a brand. This is true for your company whether you’ve made a single conscious branding decision or not. And that’s why it’s vitally important to make conscious, consistent branding choices. The decisions left unmade, and a brand left untended may hurt your business. Read More

Your brand is more than just your company’s name and logo, but a logo is an important part of a company’s brand. It’s the visual cornerstone of the brand. Learn why the logo is important - and the key elements a logo should have to perform well. Read More

Why do some leaders succeed while others fail? Most great leaders succeed because they have a high degree of emotional intelligence.Here's a deep look into each of the four pillars of emotional intelligence to help you discover how you can become a better leader.



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Here are 5 hot trends and inspirations to help you sharpen your brand’s logo, ensuring that you nail that first impression with your customers and customer prospects.

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How can you create an effective landing page for your business? Let’s take a look at some content and design best practices so you can put a high-performing landing page to help your new business succeed. Read More

We’ve taken a look at some of our favorite Instagram accounts. Here are five insights to help you create a great Instagram brand for your business, even if you don’t have a dedicated 30 person Instagram marketing team.
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Marketing is the bridge between your product or service and your consumers. Here are 7 fundamentals of marketing psychology that you can implement today to help your business succeed.



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Smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. Here are the five key highlights from the BrandZ 2017 report, containing important branding and marketing lessons for small businesses and startups. Read More