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Retail Marketing and Promotion should be void of any false claims and promises. It leads to further change in the purchasing decision behavior of customers. Read More

Online marketing consists of the digital channels (i.e. your website, emails, banners, social channels, videos, etc.) that businesses use to attract and capture customers and prospects. Whereas traditional marketing focuses on reaching massive mainstream audiences using tools like radio and televis Read More

33 hot social media and digital marketing tips (plus 8 killer quotes) summarizing Marketing Profs Digital Marketing Mixer. Read More

Part of being a day to day social media account manager, it’s all of our jobs to keep a watchful eye on consumer trends across digital. One thing that has stood out for me in recent months is when the adverts do come on it seems that people just switch to their phone to avoid them. Yet they are swi Read More

To encourage data democratization and self-serve BI, an organization must empower business users with Social BI and visual analytics. Read More