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While trying to learn more about content marketing, I came across an article posted by Jay Baer that spoke of how 'content atomization' can grow a business into a 'digital dandelion'. This led me to wonder whether brands can invest more on one great content and get an overall 100% ROI in return. Read More

Copywriting is writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage them to take action. Most copywriters write for commercial purposes – to encourage readers to make a purchase or try a product. Read More

"The Internet and social media are the first medium in a century not invented for advertisers. Attention no longer comes in little bundles and is worth much more than it ever was. In what Godin dubs the “Connected Economy” a marketers's role has changed. It's not longer about getting customers or e Read More

You wouldn’t dream of opening a brick and mortar business without at least putting a sign up on the door. You might even get a billboard telling people exactly which exit to take to get to your restaurant. Yet, so many small business owners think that if they put a web site up — their ideal custo Read More

One of my goals at DIYMarketers is to make sure that you know about some of the cool tools out there that will help you get and keep loyal profitable customers. Today, I’ve got a guest post from the team over at All Things CRM. All Things CRM is an easy-to-understand resource where you can learn Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

To find out how other business owners gain leads with their content marketing and blogging programs, we asked the following question: "What are some ways to engage customers and get them actively reading my business blog?” Here’s what YEC community members had to say. Read More

Free mobile apps tend to get more downloads than those with initial download fee. But is it better for a company to keep its app free instead of generating revenue from the download hits?
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Valentine's Day is over. But if you're still looking for that special someone, here's how communications pros can use their skills for a successful dating strategy Read More

We all know that for most people who start businesses it is either necessary or extremely helpful to have access to financing. The lower the cost the better and the more cash-flow friendly it is, the better, because you don’t have any dang cash-flow. Or at least not much since you’re in your first Read More