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In a recent post on TheFranchiseKing.com blog, "Do you have the right personality for a franchise business?," Joel Libava writes, "Not everybody is right for franchise ownership. If you happen to have the 'franchise personality,' great. You’ll get to enjoy many advantages of the business model of f Read More

While many companies understand the power of digital transformation, most are timid about going all in on an implementation, assigning it to a small group inside marketing. But it takes much more than dabbling to succeed as a digital business. It requires buy-in across the entire organization. Read More

Google’s Disavow Tool is more than just a quick fix for a high-strung website owner. Used properly, it can help a website regain Google’s favour or possibly even avoid falling victim to Google’s link jailor Penguin mascot. Read More

Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions. Read More

Did you know that Google’s new TOS may allow them to use your name and image in ads? Interested in social media expert recommendations? Check out this week’s #FridayFinds. Read More

This is the last round of marketing news for the month of October! Grab up the latest top 25 articles of the week. Read More

Promoting your small business' CSR policies will position your brand as one that also cares about the environment. Read More

Now that Google is limiting what marketers can see in terms of keyword data, what are we all to do? This post examines recent changes by Google and helps you understand how to shift your thinking about data. Read More

Sick of seeing poorly written, invaluable content splattered across the Internet? So am I. It's time to put an end to jack-of-all-trade so called experts. Here's how working with a true expert can help your business flourish online. Read More

Often forgotten for its social-media influence, Google+ might just be the most crucial social network for businesses and professionals who want to solidify their positive online reputation. Both a Google+ page and Google Authorship should be a critical aspect of your online reputation management. Read More