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A brand persona is the voice of your business. Having a strong identifiable brand persona will help you reach your target customers and attract more customers. Read More

I saw this article and I was immediately drawn to it because of the offline aspect. I love these tips that are great, not just for Boston, but for any community that has the desire to reach out to their community. Read more: Read More

I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use for starters.
Like you, I’ve been overwhelmed and confused by GA because it's not intuitive and does require some guidance to get the basics down and done. But don't worry, I'll help you use it anyway. Here' Read More

LinkedIn launched native video functionality to limited users in mid-2017 and the uptake in usage has been noticeable. It’s spawned LinkedIn creators like Goldie Chan and String Nguyen who are using video in B2B and B2C.

Check out Goldie’s LinkedIn channel video content to see just how popular t Read More

As a business owner, you may find the need to have a professional looking business headshot to display on your website, in industry publications you contribute to, or to send to press outlets that interview you. A good business headshot can help to give a human face to your business and present you Read More

Podcasts. Have you tried them? Do you listen to them? This weeks Marketing Eggspert round-up features posts about Podcasts – the best ones, the back story of Podcasts, whether or not to have a Podcast for your small business, an interview with Colin Gray about podcasting and lots more. Read More

Angie Nelson has been working from home since 2007. Over the years she's dabbled in direct sales, customer service, running a virtual assistant business, and publishing various niched blogs. Read on to find out how she finally found her work-at-home bliss with a professional blogging career over at Read More

Instead of working in the business, Less Doing allows people to work on it. Ari Meisel shares how data analysis can translate to higher productivity.
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The traffic you get to your blog posts totally depends on the way you promote. Your promotion strategies will decide the quality and quantity of the traffic you get. Read More

Money is in the list. How many times have you heard it before?

If you are blogging for a while, you will definitely know how important it is build an email list to grow traffic and sales. Read More