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Once we have the research in place there is the structuring of content – what will comprise the introduction, what will follow in the next paragraph, what diagrams will we include, how will we conclude it? Once the structure is in place we start the actual writing. Draft One is usually relooked at Read More

The main reason people fail at social media is they misunderstand how to communicate over a medium that’s meant for human interaction. Instead of engaging with a community of people, many marketers will push content out for potential customers and fail to see the social network as an opportunity fo Read More