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IF YOU ARE preparing to go into business for yourself, you need to be ready for challenges because this is one industry that is extremely competitive. One challenge that many people in the business industry face is criticism. This may be a negative thing but if you capitalize on it, you can have Read More

I don’t know if you have noticed it too, but some companies have decided to live with email distribution lists that contain a lot of bad addresses. Somehow, it has gotten easier for them to keep sending out emails to “dirty” lists than it is to eliminate bad addresses.
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Some thoughts on The Rebel's Guide to Email Marketing, a new book by DJ Waldow (@DJWaldow) and Jason Falls (@JasonFalls). Read More