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Just because Coke decides to put all their marketing dollars into storytelling, does not mean that you should. Conversely, when they decide to pull that money, that doesn’t mean you should too.

The needs of your audience should drive your marketing efforts. Read More

Explore today the benefits of Open Source CMS Software. Take a look at both our infographic and comprehensive white paper. Read More

n Episode 235 of the Content Marketing Podcast, Jeremy Enns of Ascetic Productions shares his secrets on how to set yourself up for success in podcasting.
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Learn how to rank your Google My Business Page higher in Google.
In this video, we discuss some basic and advanced local seo tips on ranking your Google My Business page higher in the search engine results. We discuss optimization tips for your listing as well as off listing tips to get your Goog Read More

While a painter loses track of time when standing in front of their canvas, we writers are constantly faced with the need to write faster. Read More

"The faking of reviews, both positive and negative, is a serious issue. At the core of the problem is the fact that there are huge benefits to behaving unethically, but very little cost for those caught doing so." Read More

Check out these 18 timeline templates that will cut the fuss out of presenting your data in a way that’s easy to understand and visualize.
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How do you know that a CRM tool will work for your business? There are many factors you should consider, starting with the number of customers you wish to manage, and moving towards the metrics your ideal CRM should reveal. To make the process less time-consuming, we prepared a list of 20 best solu Read More

The modern nature of app development, this means of promotion is important. Before you formulate your social media plans, read this advice to spark creativity and enhance tactics.

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As a veteran blogger, I’ve been around the block a bit, and in that time I’ve seen just about every type of blogging there is. I’ve seen masters of prose, masters of spin, masters of drama, and masters of nothing at all. Read More