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This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about A Read More

Want to know how to advertise your product and service? Try direct marketing. Here are 5 smart ideas that can aid you in your campaign. Read More

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue Read More

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the Read More

I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the... Read More