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Find out how Cracked.com, the most visited humor website in the world (over 300 million page views per month), approaches branded content. This podcast discuss how Cracked.com works with advertisers and how they are able to involve their audience in marketing campaigns by incorporating brands in th Read More

I have been a part of the athletic footwear (sneaker) industry for three decades. I have been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over Read More

Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitalit Read More

Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Read More

How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More

Evaluators look closely at the main content of a web page along with other elements like navigation and advertisements to determine if it directly helps the page achieve its purpose. The main content should be the reason the page exists and its quality is important. Read More