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Slack is simple, text-based, searchable and allows you to customize it in creative ways. It’s the perfect environment for simple bots that can replace the need for time-consuming or interrupting tasks, and its Slack App directory makes it easy to find and plug a bot right into Slack ready to use. Read More

Some people go to extremes to advertise their blog, and will even act illegally to do it (I don’t advise this). Other advertising methods require some investment – but if you have money, you might try them out. Read More

Running Ads? You'll Like This! No hype or basics. Just the 8 critical tactics you need to extract the most from your Google AdWords budget [10 Min Read] Read More

The sad truth is that most small business advertising campaigns fail. To run a successful advertising campaign, you need to have many parts all working together to create an advertising campaign that produces a positive ROI for your business. Read More

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More