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Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide. Read More

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. Here are some phenomenal examples of great storytelling. Read More

As an owner or manager of a small business, you become a leader. As author Kevin Daum explains, there are many qualities that go into a great business leader. But the most important quality may not be the one you think of first. Here are five ways to develop the most critical leadership skill you w Read More