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Does advertising on Facebook really work?
Yes and no. For most small businesses, probably more on the “no” side. That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. Read More

Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to an Read More

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More