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Commerce has been an integral part of society since time immemorial. Businesses from all sorts of sizes and nature know and understand the importance of marketing their brands, products or services to attract and earn some profits from their targeted customers. Read More

The famous pop singer, Katy Perry, is currently the most followed person with almost 50 million followers around the globe. Although, it is really not a big surprise considering the reach of her influence as a pop icon. We may not be as influential as Katy Perry or as charming as Justin Beiber, but Read More

If you are running a campaign on the social media platform, then you probably want to get the best results as you can. In most cases, social media campaigns are intended to strengthen and increase the awareness of your business, company or brand. One of the appealing things about social media is th Read More

It is never wise to stop at any single place and be satisfied in blogging. Hence, we should keep moving with passion to serve more people and hunger to get more respect. Creating new blogs is one of the best ways to do so. Read More

So many blog posts, think tanks and marketers search for the secret ingredient to a successful marketing campaign; working out the best time of day to send, which media to use, which platform etc. Sometimes the answer is there right in front of your nose... Read More

Change management had its limitations, after setting up business processes, the performance had to be constantly monitored . Implementing BSC KPIs surely helped. Read More

The Oxford University knows how to take Big Data forward and recently started with a new initiative, which is funded by the Li Ka Shing Foundation. Read More

My secret habit of staying productive when I had a day job. I still use this technique today - even if I'm blogging full-time. Read More

Here are five tips that help you to manage comments on your blog more effectively. This is one of those areas where with little planning you can save your time to something else. Read More

Business owners invest in their business each and every day. This investment consists of money, time, energy, and long-term planning. All this work needs to be protected if the business is going to thrive and grow. Read More