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If your small business brand isn’t healthy, neither is your business. This isn’t an issue you can afford to ignore. Here are 6 important questions you should ask to make sure your business brand is on the right track.

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Companies evolve and often, must evolve their brand and branding. We’ve seen this recently with rebrands by Dunkin’ Donuts, Weight Watchers, Uber, Unilever, and many more companies. Here's a good look at why companies rebrand, and what you should know to successfully rebrand your business. Read More

People make buying decisions that are motivated by their desire to avoid a loss. Savvy marketers know this. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts. Read More

What does emotion have to do with creating loyal, enthusiastic customers? Everything. Here's a close look at what makes emotional marketing so powerful and how you can use emotional marketing to connect with more prospective customers, create more loyal customers, and increase sales.

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20-50% of all purchases are influenced by word-of-mouth marketing (WOMM). Unfortunately, few companies have strategies to get the most value from WOMM. Here's a terrific look at what WOMM is and proven strategies that can help marketers and businesses to increase growth and profits. Read More

The ability to ground your decisions in facts, not speculation, is one of the most powerful traits of great leaders and in turn, helps companies to become more successful. Here's a good look at the most common types of leadership and management bias and proven ways to overcome bias in the workplace Read More

Messenger bots may be the best-kept secret in digital marketing today. Some experts say that Facebook marketing chatbots are the number 1 growth marketing channel for the next 5 to 10 years. Here is is a comprehensive guide to Facebook Messenger Marketing using chatbots. Read More

Using hashtags effectively for business marketing means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. Read More

Millennials and Gen Z dominate product sales today and will continue to wield a great influence well into the future. Here's a look a look at important packaging design trends and how you can catch the attention of the most valuable spending generations in the history of the nation.





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Whether you’re rebranding a store you launched a few years ago or are starting a new store, read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers, and increase sales.

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