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A common piece of advice marketers give to campaigns is to assemble a crowdfunding mailing list. Doing so opens communication between projector creators and their backers, making it easy to inform said supporters of the campaign’s progress and developments. Gathering hundreds of email addresses, ho Read More

In the UK, banks are being mandated to refer declined small business loan applicants to alternative sources of capital. Could a similar move in the US be beneficial? Read More

Wrapping up 2012, five hundred and thirty-six active portals existed worldwide, a number that has since skyrocketed due to an enormous amount of media attention and a Western push towards equity crowdfunding. Compared to 2004, for instance, crowdfunding-related headlines appear 9,990% more often to Read More

By Mark Halstead

Cash flow concerns keep many a company director awake at night and the process of juggling payments can put huge pressure on any financial situation. There are of course many different methods of solving these issues but it’s no secret that traditional routes to finance have in Read More

According to basic accounting principles, inventory and fixed assets are both treated as assets on a company’s balance sheet. As a result, many people have difficulty understanding why the business systems for managing the two types of assets must provide such different capabilities. The answer lie Read More

Current shopping and delivery trends have spoiled consumers. It’s no longer acceptable to wait weeks for a purchase to arrive from a company after buying. Instead, customers expect products to arrive within days. Luckily, there are resources available to help small businesses ship products to consu Read More

There’s nothing worse for a business than customers experiencing bad customer service. While solid asset tracking is its own reward, it can also leave your customers with a positive impression of your business. Solid asset tracking ensures you always know where your assets are, can identify any los Read More

The more creative your QR code, the more likely you’ll create engagement between your message and consumers. The following companies successfully used QR codes in both inventive and creative ways to connect and educate their purchasing audience. How do QR codes fit into your advertising campaigns? Read More

In most industries, operational effectiveness depends on a major investment in fixed assets such as vehicles, specialty tools and machinery, custom equipment, and other mechanical devices. Shown on the balance sheets as fixed assets, these items can represent a large portion of a company’s value.
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How many barcodes to you see on a daily basis and completely tune out? Scanning my desk as I write this article I conservatively estimate that there are 50+ barcodes & a dozen or more QR codes lying around. I am not just referencing the tissues, the pack of gum, or the name badge from a conferenc Read More