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In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to investors who are willing to invest in their business. However, one must keep in mind that investors don’t write Read More

It’s a common question – is more online competition better for your online business and the answer is absolutely yes! If you open a store in your city, the last thing you want is another similar store opening up on the same block or in a nearby vicinity. In fact, it’s generally agreed that less com Read More

Internet marketers have been using article marketing to drive traffic to their landing pages and websites. Article marketing is the number one method to generate free traffic to your site. Internet marketers and entrepreneurs often hire freelance writers to write articles designed to bring traffic Read More

“Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance.” – Bruce Barton (American Author and Politician)
If you want to put in place an effective retention strategy, it is mandatory that you do something to boost your empl Read More

All small-medium businesses may not have an accounting department but the accounts would be taken care of by the entrepreneurs themselves. Here the business owners would be in direct and close contact with their clients. As a business owner, it is necessary that you be friendly towards your clients Read More

New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean sma Read More

Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a Read More

Creating brand awareness by making your product visible to your loyal clients and potential customers is an efficient marketing technique. Today, before making a purchase, the consumer makes it a point to do a little research about the product on the Internet. Only if they are satisfied with the pr Read More

Your business has the opportunity to move into a new market. You may be just thinking about the benefits of making such a move. On the other hand, you may be concerned about whether making this move is going to turn your business in a positive direction. In some cases, the decision to make such a m Read More

An important consideration to the question of why to enter the market focuses on who is selling in that market for your business. If you have a sales team being paid to help you to find opportunities, those people are working to help you to succeed. In other cases, you may find that companies are t Read More