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normally avoid reading management books which are prescriptive. I like the ones which are classics or those which are based on events and incidents or are about people. Because most of the time, I feel that prescriptive books come out with solutions which use a lot of jargon and which look good on Read More

A lot of independent professionals do not have the time and resources to design a custom commercial invoice template. They usually rely on the free invoice templates and send them out to their customers. Though this is seems like the easiest thing to do, the effect it can have on your future busine Read More

Acquiring an existing business is a process. It often focuses specifically on the legal process of transferring a business from an original owner to another owner. However, before you consider how the legal process works, consider the value in making such a transfer happen. It can be exciting and o Read More

It is the dream of many to become their own boss. Aspiring entrepreneurs see other small business owners becoming successful and think of starting their own ventures and making it big. Many of us see only the pot of gold at the end of the rainbow. However, the realities of starting up a small-mediu Read More

Massive geographic expansion and the need for specific professional skills and competencies have driven many organizations to develop virtual teams that are spread across the world. Virtual teams can be a group of people working for you in various locations or a single person working flex time from Read More

The motto of any business is profit. “At what point will my company start making a profit? When will I be able to take home my salary from my company?” These are the questions asked by all new entrepreneurs. To give a fair idea about when your company’s marketing and sales graph will show an upward Read More

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. Read More

Small businesses have proven to be the spine of any economy. According to the report published by Small Business Administration, for more than a decade, 64% of the new jobs have been generated by small businesses. In the year 2011, Startup America was launched by the government to boost the growth Read More

QR codes or also called the Quick Response codes, are a powerful marketing tool which is still a novelty in North America. However, QR codes are widely used in Japan and Europe. Today many small, medium and large businesses in the United States are cashing on this novelty to capture their market a Read More

Guerrilla marketing is about maximizing innovation and time vs. big budgets. "Let's do what we did last year" because of a lack of ideas keeps a business stagnant. Here are ten ways to increase sales in 2012 to consider vis an infographic. Read More