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The following infographic showcases the findings of a survey by ASI. The correspondents are end-buyers who were asked which factors they consider while buying promotional products. Take a look! Read More

There is nothing wrong with this approach except that maybe it’s time to give American manufacturing a boost. A lot of consumers actively seek American products while making their purchases. They understand the importance of ensuring that manufacturing processes go back to the glorious days of the Read More

In what other ways do B2B and B2C marketing differ from each other? What kind of strategies should be prepared for them? The purpose of this article is to give you a clear understanding on how best to create strategies for B2B and B2C processes. Read More

Direct marketing ensured businesses were able to strike a personal relationship with their target audience. This article looks at the advantages offered by direct marketing over online marketing. Read here! Read More

A wedding easily ranks among the most memorable and significant events in a person’s life. A wedding is special not only for the bride and groom but also their family and friends. It marks the beginning of a new life for the couple. That’s the reason why couples want their weddings to be as special Read More

Promo Direct – the #1 online promotional product store – has launched a complete website section dedicated to patriotic promotional items. It is aimed at businesses and individuals wanting to highlight a marketing campaign focused on the Fourth of July celebrations. Read More

Companies had disastrous trade show experiences because they didn't plan it right. Hence you have to focus on a strategy to have the right trade show impact. Check out the 8 tips featured in this article will help you enjoy the perfect trade show experience at your next event! Read More

Unfortunately, there are a lot of people who don’t think giveaways can help their brand grow. They believe that expensive marketing mediums such as TV or print ads have a better chance of promoting their brand. Their unclear marketing beliefs have risen primarily because they don’t have a clue abou Read More

How is your brand faring? Does your target audience recognize your brand instantly? Do they have faith in the capabilities of your brand? Check out this blog to gain invaluable insights on giving your brand a big boost! Read More

What most businesses don’t realize is that women showcase different buying traits – you need expertise to connect with them. Featured in this article are 8 tips to help you gain more female customers. Read More