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You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

As AdBrite, a known Google AdSense Alternative, comes to an end, I take a look at just a few other viable alternatives to Google that many can use to generate income. Read More

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Know the 3 wise monkeys? See no evil - Speak no evil - Hear no evil. This article explores how the 3 wise monkeys are a good test for your business communication. Read More

There's so much that goes into writing great advertising copy that it's difficult to remember the purpose of what you're writing. It's simple, really. You want to point out why the product or service is beneficial to the reader, give the product a brand and make the product stand out among its comp Read More

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Just recently I have tried out Facebook ads. I was thinking of ways how to promote our self-improvement business, we had a little bit of money and I decided to go for Facebook ads. We already have a pretty neat Facebook fanpage which you can find right here: https://www.facebook.com/Goalzila and th Read More

More than half of internet users now browse the web on the move, using mobile devices like smart phones and tablets. The practice of browsing the web while sitting at a desk for long hours is fast going archaic. For smart business owners, it’s time to take their advertising campaigns to the mobile Read More