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There are some things you need to know about your SEO. One of the most important is the distinction between local and national search. Read More

Is pay-per-click (PPC) advertising dead? For some people who still use decades-old marketing tactics, it definitely is. In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market. Read More

Fonts. We see them every day. From print ads to magazines, there’s all kind of fonts out in the world. Unless you can’t read, you probably understand the importance of choosing the right fonts for the right medium

When it comes to blogs and websites, choosing the fonts that best fits your style Read More

So you’re set on starting a blog or a site. You’ve done your research on which website builder to use. You’ve decided on a really cool name for your site. Heck, you might even be finished and just want to start monetizing your blog.

But wait, before you do that. Here’s a little test. Load up you Read More

A brand persona is the voice of your business. Having a strong identifiable brand persona will help you reach your target customers and attract more customers. Read More

Google Adwords and Facebook Ads are very different advertising platforms with very different types of targeting strategies. Yet, most businesses tend to treat them the same. In this video, I show you the differences between the two ad platforms so you can make an informed choice as to which one w Read More

Amazon is the biggest online retailer which means that there’s lots of product competition. Look at any category and there are hundreds of product listings for any customer to browse through.

So even though Amazon continues to grow, it’s possible for you to thrive as a seller on Amazon. The secr Read More