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How it happened and Why it’s important to have a reputation policy.
Our client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted “certain” people to partake in her product giveaway on behalf of our client.

That being said, ou Read More

Are you a leader who is prepared to transform corporate culture effectively? Don’t let your company’s culture shape itself — it most definitely won’t be how you envisioned it.


Transforming corporate culture is becoming the catch-phrase in brand development. It is something people often say b Read More

Once you’re ready to start creating more awareness for your small business, it’s essential that you know how to make best use of the media. Of course, you’ll need to start building your online presence first by creating engaging websites, communicative social media accounts and present a well-round Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

The holidays are just about here.. are you prepared? Have you finalized your gift shopping list? This is the time to shower love on your extended family and friends. To help you get new holiday gift shopping ideas, here's a quick guide to go through.

More at the blog :) Read More

Are you prepared for the worst when it happens? Is your communications team ready? Don't make the mistake of not being ready to address controversy online. Build a crisis communications plan today. Read More

It's hard to talk about yourself, isn't it? You might be afraid you're not saying enough, or that the story you're telling is boring, or worse - that you're coming across like you're bragging. Introductions are basically throwing a handful of ideas at a new, unexamined wall and seeing what sticks - Read More

Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More

Nothing can damage a business' credibility quite like sharing a fake news story as fact. Here are 5 tips to go by to avoid the spread of false news stories. Read More

Micro-influencers will boost your brand by promoting engagement, attraction, and trust. Let’s take a glance at why are micro-influencers powerful resources to boost your brand. Read More