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If you’ve got a good job posting out there, and know clearly what you need to pay, you should have a solid batch of resumes to sift through. Pick out the best, and let’s set up some phone screen interviews.

But wait. Do I know what questions to ask? What do I need to know at the phone screen sta Read More

Knowing your target audience’s demographics is essential for the success of any marketing plan. The more data you have, the easier it is to reach your potential audience. Knowing their age, gender, geographic location, reading level, and other information will inform your strategy at all levels. Read More

I just recently realized that I am suffering from one of the same issues that I help many of my clients overcome: the failure to launch. It is an illness that plagues many entrepreneurs. We have the ideas running through our heads, but how do we take that next leap of faith and actually start runni Read More