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There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

Social media and email marketing are the two most popular digital marketing methods used today, but are they working together or against each other? Read More

Small businesses rule our economy, and each successful small businesses is expected to get bigger. Many successful small businesses are easily scaled. The owner has created something that can be repeated, a product that can be mass produced, a process... Read More

Twitter's native retweet is the quickest way to share someone else's content, but it's the least effective type of retweet.

The article reveals five reasons why the native RT button isn't effective and it shouldn't be used by marketers (including bloggers). Read More

What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. Read More

Muting on Twitter hides an account’s tweets and retweets from your Twitter stream so you’ll no longer receive push notifications from that user. However, muted users can still favorite, reply to, and retweet your tweets. You just won’t see any of that activity on your timeline. So what can you do t Read More

Starting a business is risky, but effective entrepreneurs know how to mitigate that risk with due diligence, steadfast focus and unwavering determination. The calculated optimism of these perceptive risk-takers is balanced with a vision and purpose to create products and services that meet... Read More

New to Ello.co and not sure how to format your posts?

Use the chart below, that will serve as your quick guide to the various markdown codes that can help you get more out of Ello. Read More

Have you ever wondered why some businesses succeed at social media while others fail? Or why one company seems to make interacting online seem effortless? The difference is a solid social media strategy. Whether you’re looking to reinvent your current strategy or just getting started, these tips wi Read More

If it's been a while since you reviewed your business plan, now's the time! Get on it! Reviewing it regularly helps you move toward your business goals. Read More