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Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing.

Maybe you’ve heard the term “landing page” but are not su Read More

Value statements unite your company and let everyone work with the same attitude and priorities. Learn how to create an effective one here. Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

The holidays are just about here.. are you prepared? Have you finalized your gift shopping list? This is the time to shower love on your extended family and friends. To help you get new holiday gift shopping ideas, here's a quick guide to go through.

More at the blog :) Read More