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It’s one of the most crucial factors in differentiating your company. Without it, your prospective customers have little reason to engage with your brand.
You struggle to figure out what your brand’s niche is. Like an architect, you try to design and construct a brand that will be a true delight t Read More

Employers that will make the most use of the Measurement Period are those that have a combination of full and part time employees that MAY put them over the 50 employee threshold. Read this article for more information on how the ACA measurement period works and what you need to be aware of. Read More

A new study by Urban Airship asked 500 brands where they stand in mobile - how they use mobile channels, segment their audiences and measure ROI. This infographic details the findings. How does your brand compare? Read More

Ecommerce marketing is getting more popularity in today’s digital marketing and Pinterest is at the forefront when it comes to a social media channel for ecommerce marketing. It’s one of the top 7 social media sites for website traffic in the first quarter of 2015. Read More

Personal and financial freedoms are two selling points that may have convinced you to become a small business owner. However, with that freedom comes obligation to employees (and possibly family members) who look to you to provide them with financial security.
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Local business owners could benefit from the latest in marketing technology... if only they had time to use it. But not every marketing strategy needs hours to manage! Check out this Tek Shouts! article for easily accessible tech perks from the PPC program, Google AdWords. Read More

There are millions who have started blogging, and there are still many reasons to continue to blog. The sad reality is that only a small percentage of bloggers succeed.Why do they succeed? Because they don’t quit. No joke. Too many bloggers quit too soon, and they quit during the first year. Read More

What is Content Marketing exactly? How does this strategy attract leads to a website and convert them into customers while improving ranking on search engines? This basic guide underlines the essential components of a Content Marketing Strategy and present concepts such as SEO and Inbound Marketing. Read More

Pinterest is the most cost effective platform for promoting your brand. Here are 7 tips to get more for your brand on Pinterest Read More

7 days to less stress? Yes, it's possible. Follow these stress-management tips to help keep your life balanced and calm while being a busy entrepreneur. Read More